Conferences program

Visibility, reputation, business development, getting teams on board with a common project... Here's a look at the objectives pursued by a company's or brand's event strategy.

Post-crisis event business seems to have outstripped 2019, the benchmark year. Paris 2024 is also driving market growth. But what about 2025 and beyond ? Will events remain as attractive as ever ? And under what conditions ?

In the events industry, teams are often young. In agencies, for example, project managers are often under 30. Now, few young people reach management positions, few become entrepreneurs, and the sector seems to be suffering from a lack of attractiveness. Professionals under 35, the future talents of tomorrow, are here to offer their solutions for personal and professional fulfillment, and to contribute to the long-term future of the sector.

Every organizer wants to create a welcoming environment and an atmosphere conducive to exchange, collaboration and bonding. Creating memorable moments is never easy. Space design and scenography, social activities, interactive technologies, networking..., what are the effective strategies for encouraging conviviality at today's events and enhancing participants' experience ? How can we cultivate conversation and encourage the development of both individuals and groups ?

From brief to execution on D-day, including design, production and the human, technical and material resources deployed, you'll find out everything you need to know behind the scenes of five of the most exemplary events of the fall season.

At a time of new working patterns, particularly teleworking, team-building activities need to adapt to better meet the changing needs of teams and maximize their commitment and performance. What new avenues should team building, an essential component of corporate culture, explore ? What are the challenges and opportunities for stimulating personal and collective motivation, commitment and performance ?

In today's digitally-driven world, data plays an increasingly crucial role in decision-making. In the event industry, it offers valuable information that is all too often untapped. From gathering relevant data to analyzing it, and personalizing the experience for attendees, how can data be used to make an event more effective? What are the relevant key performance indicators ?

The Paris Olympics are a once-in-a-lifetime event... As official partners build up their activations, what else can be imagined to take advantage of this exceptional event ? What approach to event activation would enable all types of non-partner companies to create memorable experiences and effectively engage both internal and external audiences ? How can we boost the visibility and value of our brand and company thanks to the Olympic Games ? What are the key success factors ?

Artificial intelligence has the potential to transform many aspects of our daily lives. Are events, by their very nature, protected from this revolution ? How can AI help (or not) to design, plan, promote, manage or enhance an event ? How can this emerging technology be used to optimize the participant experience ? What impact will it have on professions and skills? Feedback on the first event uses of Chat GPT, Midjourney and other AI...

In an age of fierce competition from online and other retailers, it's more crucial than ever to rethink the way you engage shoppers in physical stores. Transforming points of sale into captivating event venues is a necessity. How do you create unique in-store experiences, attract and retain customers? How can you take creative advantage of new technologies? How can you rethink the customer experience, create a competitive advantage for your brand and thrive in a constantly changing retail landscape?

The success of festivals continues unabated. There are more than 7,000 in France. Increasingly professional, organizers are focusing on the attendee experience, which has a clear impact on satisfaction, loyalty and the event's image. Programming, space and crowd management, catering and complementary activities, communication: what are the key elements of the attendee experience today ? How can they be improved? What do audiences expect ?

SPORSORA, the leading organisation for thinking about and influencing the development of the sports economy, is organising the third edition of the Observatoire des Grands Evénements Sportifs Internationaux (GESI) on 16 November in partnership with HEAVENT PARIS. With the mission of informing the entire sports industry sector, this Observatory is a great opportunity to hear from representatives of the various major past or future sports events organised on French territory. Sharing best practices, highlighting French expertise in the organisation and activation of major sporting events and identifying business opportunities arising from these events are the objectives of the Observatoire des GESI organised by SPORSORA 

Are you a corporate events manager ? Are you part of a CSR team and responsible for events on behalf of an advertiser or brand ? Come and share your CSR best practices with your peers. How do you design and produce more eco-responsible events ? What changes are you making to your processes ? What do you demand of your event partners and suppliers ? What impact does your company's CSR strategy have on the model, content, format or destination of your events ? What tools, labels or certifications do you rely on ?

Numerous initiatives have been launched to establish a framework for relations between principals, agencies, suppliers, venues and all event industry stakeholders. The fair distribution of the value generated by events is an eminently complex issue, yet it lies at the heart of the question of the sustainability of the events ecosystem. How can we build clear links and business flows between the protagonists ? How can we improve transparency and fairness in contracts ? How can economic spin-offs be shared ? How can we better recognize and promote talent, especially artists ? Clients, professionals and players in the events industry, come and share your experiences and practices.

Like many sectors of the economy, the events industry is struggling to recruit, even though there are job opportunities. Professional associations and many companies have made employment a priority. They will be coming to talk about the wealth of jobs in the sector, the strategies they have put in place to make them more attractive, and the skills and qualifications they are looking for. They will also be discussing potential solutions for attracting and retaining talent.