Conferences program

23 November 2021 11:00 to 11:30 Conference room Plenary Conference

Opening conversation with...

which testifies to the importance of events in its visibility, reputation and business strategy.

23 November 2021 11:30 to 12:30 Conference room Plenary Conference

What should we learn from the crisis and the recovery ?

What lessons do the major stakeholders in the event industry draw from this crisis and recovery?

23 November 2021 13:30 to 14:45 Conference room Plenary Conference

Towards stronger and more effective event content ?

"Content is king"... With this sentence, pronounced 25 years ago, Bill Gates already imagined that those who create, produce and promote strong content that makes sense, lead the way. This has certainly always been true in the event industry, but digital events have reminded us of the pre-eminence of high added value information and communication. How do you create impactful content? How do you win the battle for attention? What are the new foundations of effective content?

23 November 2021 15:00 to 16:15 Conference room Plenary Conference

Working with and for public authorities and administration

23 November 2021 16:30 to 18:00 Conference room Plenary Conference

Behind the scenes of 5 events, by those who organised them

From the brief to the realization on the big day, including design, production and the human, technical and material resources deployed, you will know everything about the backstage of five of the most exemplary events of the autumn.

24 November 2021 10:30 to 11:20 Conference room Plenary Conference

Which event solutions to build and engage a community over time?

A strong event, lasting a few hours or a few days, is good. But a community committed to the long term is better. To remain desirable, should and can the event be sustainable? How can the organiser continue to support the audience before and after the event? When the organiser must become a community facilitator...

24 November 2021 11:30 to 12:20 Conference room Plenary Conference

How have the service providers prepared for the recovery? What are their new offers?

Caterers, technical service providers, furniture hire companies... they have been through some terrible times in recent months. How do they see the future? Diversification, new challenges, innovation, new markets... Many of them have moved to develop their offers and meet the new challenges of their clients. They talk about their changes and their convictions for tomorrow.

24 November 2021 12:30 to 13:30 Conference room Plenary Conference

How can we make events more attractive to young talent?

After the crisis, is the event industry still an attractive professional sector? The question is worth asking, as the sector is experiencing tensions in many areas, whether at the advertiser's, agency or supplier level. In fact, 1 in 5 event industry professionals have changed jobs in the last 18 months... This creates a bidding war for certain profiles. At the same time, new skills are expected in digital, CSR, data security... Teleworking, the desire of employees to change their lives, the talent market... make these issues even more complex. Are the HR difficulties cyclical or structural? How can they be remedied? How can know-how be passed on to the younger generation? How to train?

24 November 2021 14:30 to 15:30 Conference room Plenary Conference

Outdoor spaces, the new must for events

Successive health standards have led to the evolution or long-term confirmation of certain practices: event organisers like public spaces. The success of "outside the walls" is growing: Fan zones for the 2024 Olympics at the Trocadero, the L'Oréal Paris fashion show from the Parvis des Droits de l'Homme (and of Women, for the occasion)... Outside, the weather is better for events.

24 November 2021 15:00 to 16:00 Bar Lounge Workshop

How to make data a daily tool to optimize your events?

Digitalization is on the way in the event industry, it is even one of the levers of a post-covid revival. The conference presents in an operational and pragmatic way how to take up the challenge of data in one's organisation on two precise objectives: to know one's customers and one's attendance. Fundamentals to boost your marketing events.

Speaker:

François HEID
Strategy, Marketing and Communication Consultant - Owner – MÉMOIRE DE LUNE

24 November 2021 15:30 to 16:30 Conference room Plenary Conference

4 start-ups and innovative companies whose offer announces a new paradigm

Four of the most promising start-ups and innovative companies, together with their customers, are coming to explain how they are changing the way things are done.

24 November 2021 16:45 to 18:00 Conference room Plenary Conference

Is hybridization really a format for the future ?

This autumn, an expression seems to be taking hold in all the speeches: "Hybridation is the new normal"... What is behind this new format? Can an event be both physical and digital? How can we address audiences present in a room and others in front of their screens at the same time? What are the constraints to be taken into account? First experiences.

24 November 2021 19:00 to 20:15 Conference room Ceremony

Venus Innovation Awards Ceremony

25 November 2021 10:30 to 11:20 Conference room Plenary Conference

When the media becomes an event producer...

Events are certainly a growth driver for media groups. Among press groups, television channels and pure players in digital information
many have diversified their activities and created ambitious events departments. From trade fairs, conferences, sports and cultural events to corporate support and venue management, the media are involved in the entire event value chain. How do they see the event industry of tomorrow? What role do they intend to play? What are their particularities and ambitions?

25 November 2021 11:30 to 12:20 Conference room Plenary Conference

How can a strong bond be re-established between employees ?

Several months without seeing each other and the life of companies has been turned upside down. It is necessary to relearn how to work together and carry out joint projects, while new expectations are emerging among employees: new working methods, new hierarchical relationships, flexibility, etc. How can the event industry support companies in the success of their internal transformation ?

25 November 2021 12:30 to 13:20 Conference room Plenary Conference

What new positioning for event agencies ?

Event agencies suffered during the time when events were virtually banned. Some have taken advantage of this period to (re)structure themselves, develop their offer, broaden their skills, change their model... What are their new positions? What is their added value? What do clients want? How can they, tomorrow more than today, respond to the new challenges facing companies? Event agencies that have transformed themselves in recent months talk about their experiences and company managers explain their expectations.

25 November 2021 14:00 to 15:00 Conference room Plenary Conference

Opportunities to innovate

Innovation is one of the most widespread values in the professional world. We know why: because innovation allows us to survive, to question ourselves, to stand out, to develop. Is the event industry a sector that innovates in its models, structures and formats? Who is innovating in the sector today? For what results? What are the main issues on which it is to evolve?

25 November 2021 15:00 to 16:00 Conference room Plenary Conference

Event venues face new customer demands

Long closed to events, some event venues have found a way to work during this crisis thanks to digital studios. At the same time, organisers are looking for more space and venues with outdoor areas such as gardens or rooftops are in demand... As the recovery begins, what are managers planning to do? What have they learned from this period? What new expertise do they plan to integrate? Have the demands of organisers changed? What types of venues are popular? Clients and venue managers discuss the new situation.