Conferences program

Visibility strategy, reputation strategy, business development strategy, getting teams behind a common project... A look at the objectives pursued by a company or brand's events strategy.

How can we reduce the environmental impact of events without compromising the participant experience? With the support of a consulting firm, Uzaje conducted a comparative Life Cycle Assessment (LCA) between disposable cups and reusable cups. The results are clear: reuse offers a major lever for reducing waste and carbon emissions.

At this conference, Uzaje will share the findings of this study and present its range of neutral reusable cups: provision, collection, transport and washing. A turnkey solution to support event organisers and stakeholders in moving towards more sustainable practices.

What if the current complicated period were not an obstacle, but rather a lever for rethinking events? Companies and event organisers have no shortage of talent, ideas or energy. But in order to regain momentum, shouldn't events question their models, formats and narratives? What value must be demonstrated to ensure that events once again become an accepted, recognised, measurable and strategic investment? This sequence aims to open up new perspectives and rebuild an event dynamic that meets the challenges faced by organisers.

They are at the heart of the action, guaranteeing smooth running, consistency and quality... and often under pressure. Faced with increasingly complex events, more demanding customers and ever greater budgetary, time, environmental and human constraints, the role of the project manager is changing. Should they become strategists? Coach?

Mediator? Digital expert? A bearer of meaning? This sequence gives the floor to those who are experiencing these changes on a daily basis: to share their realities, their tensions, but also their aspirations and their vision of tomorrow's profession.

Overview of scan types – Which solution should you choose?

Explanation of the 3D survey process – Understanding the constraints and steps involved in a 3D scan.

Benefits of 3D scanning – What are the advantages of scanning both indoor and outdoor locations?

Use cases – Feedback – Benefits of 3D scanning for the 2024 Olympic Games

An essential ritual in internal life, the company convention no longer seems to be able to keep its promises. Formatted, top-down and often disconnected, it often struggles to mobilise people in a workplace undergoing profound change. So should we reinvent it?
What do employees really expect today? How can we re-create links, attention and impact? How can we design a convention that is at once personal, collective and committed? How can we move from a tired format to one that is strategic, lively and transformative?

Digital instructions transform reuse by making the management of reusable containers more fluid and accessible. By facilitating logistics and offering a simplified user experience, they promote the adoption of sustainable practices and accelerate the transition to a circular economy.

From the brief to execution on the big day, including design, production and the human, technical and material resources deployed, you'll find out everything you need to know behind the scenes of some of the most exemplary events of the year.

They are creative, committed, agile... and sometimes unexpected. A new generation of caterers is arriving on the events scene with proposals that break with the routine: rethought formats, radical sourcing, culinary stories, participative experiences, circular logics... Faced with them are historic players who have not said their last word, and who also know how to innovate, structure and guarantee. Between controlled tradition and new daring, what are the choices for organisers? This sequence highlights the paths, complementarities and tensions of a sector in full effervescence.

At a time when companies are looking to rekindle support, pride in belonging and team spirit, seminars are still a popular format. But are they still up to the challenge? Can they still embody a vision, nurture a shared culture, build bridges between generations and professions? So what place does the seminar have in the managerial and cultural strategy of an organisation?

After two years of working alongside the Business Mediation Service requested by the Communication Sector, the guidelines for more responsible and attractive consultations in public procurement for communication/creative services help public purchasers make their selection procedures more accessible, fairer and more responsible from an economic, human and environmental point of view for candidates.

This conference will present the key elements of the practical guide:  pre-selection of candidates, compensation for creative proposals, copyright management, CSR criteria imposed by the ‘Climate and Resilience’ law, etc.

Engagement tools, intelligent platforms, AI, data at every level... EventTech promises a great deal: to make events more fluid, to personalise them, to measure them and to create scenarios. In reality, however, it's hard for these tools to become widespread, the ROI is unclear, and the emotion that lies at the heart of the event is difficult to codify. So should we still believe in the promises of technology? How can we distinguish between gadget, tool and strategic lever? How can we reconcile the hopes, uses and real benefits of technology in the event industry?

Event technology is naturally inventive. Immersive audio, augmented video, narrative lighting, made-to-measure interactivity, animated scenography, intelligent cabling... Innovations are multiplying and some are already transforming the way we design, produce and experience an event. This sequence presents some of the latest innovations and gives the floor to those who have tested them in real life. Working as a duo or solo, technicians, creatives and producers come and share an innovation that they have implemented: what it has changed, what it has enabled, what it promises. No abstract concepts: real, concrete, live.

The year 2024 proved that the event could once again find its place at the heart of the city. The Games transformed public space into an open, creative, popular and memorable stage. This demonstration of strength invites brands to rethink their relationship with the street: a place of expression, a meeting place, a living narrative. How can this momentum be sustained? What formats should be invented to create accessible, visible and engaging experiences? In a context of sobriety, tensions and high expectations, how can we activate public space without saturating it?

This is a sequence for thinking about events for the general public as a lever for contemporary and responsible activation.

Purchasing now plays a central role in a company's events strategy. Between the quest for performance, budget control, quality requirements and CSR imperatives, the balances are sometimes difficult to maintain. To move forward, it is essential to strengthen the dialogue between buyers, specifiers, agencies, service providers and venues. How can we work together more effectively, right from the start? How can we incorporate innovation, sustainability and uniqueness into the decision-making criteria, while respecting economic constraints? And what if a more virtuous ecosystem came about through a shared approach to value, transparency and trust?

The events industry loves the wow factor, but does it really support its start-ups and innovative companies? Are we giving them the means to test, deploy and emerge on a long-term basis in a market that is still too risk-averse? What if visible, useful and value-creating innovation were to become a differentiating criterion for agencies, venues, service providers and advertisers alike? This open session will look at the conditions for innovation in our sector: why, how, with whom and for what purpose? It's a call to action to move beyond curiosity... and into action.

As France prepares to host new major sporting events, SPORSORA is offering a conference dedicated to the future of GESI, in a context where the integration of societal and environmental issues is becoming a key factor in the success of these events.
Both actors and vulnerable to the impacts of climate change, GESI must transform themselves to ensure their resilience and sustainability. The challenges are manifold: ensuring the smooth running of competitions, preserving their economic viability, generating public support, and creating a positive and lasting legacy for local communities and citizens.
So how should we design the GESIs of tomorrow? What role can the various stakeholders play in this transformation?

Is it the emotion? The number of leads generated? The respect of the budget? Customer feedback? Virality on the networks? Each player in the event industry - buyer, agency, venue, service provider, participant - has its own definition of success. And often, these criteria do not coincide. This open session invites everyone to share their vision, indicators and convictions. Is it possible to build a common framework? Or should we take on multiple criteria? And what if, at the end of the day, a successful event was first and foremost a question of meaning?

Content events have reinvented themselves. Today, they combine formats, play the editorial card, script the experience and seek impact. They no longer simply line up speakers: they build narratives, bring together engaged communities and accelerate the dynamics of innovation. In an age of cognitive saturation and scarce attention, how do these formats manage to remain relevant, desirable and strategic? Why, far from being outdated, are content events returning to centre stage?